Jaya Grocer Joins Forces with HYROX Malaysia as official National Supermarket Partner

Jaya Grocer has officially partnered with HYROX Malaysia as the National Supermarket Partner for AirAsia HYROX Kuala Lumpur, bringing one-stop access to functional nutrition choices to power Malaysia’s first-ever HYROX race, taking place from 11 to 13 December 2026 at MITEC, Kuala Lumpur.

Aligned with its efforts to support active lifestyles, Jaya Grocer also introduced its new and dedicated Fitness & Wellness Section, a curated in-store experience designed to provide customers with greater access to products that complement their individual lifestyle needs.

“At Jaya Grocer, we believe wellness is built on the choices we make every single day. It is not only about being active, but also having access to quality food choices that complement different lifestyles. Through our partnership with HYROX Malaysia, we hope to bring together nutrition, fitness, and community experiences that encourage Malaysians to explore active living in their own way,” said Daniel Teng, Chief Executive Officer of Jaya Grocer.

Currently available at 7 selected Jaya Grocer outlets, the dedicated Fitness & Wellness Section features more than 250 SKUs from local and international brands, covering categories such as sports nutrition, protein shakes, hydration, functional foods, recovery essentials, and wellness products. The curated selection makes it easier for customers to explore products across fitness, nutrition, and wellness categories, with plans to expand the section to more Jaya Grocer outlets in the future.

Complementing its Fitness & Wellness Section, Jaya Grocer continues to support diverse lifestyle needs by offering a wide selection of fresh produce, quality proteins, and everyday ingredients across its stores. This includes new protein offerings such as Lean Minced Beef (10% Fat), giving shoppers more variety when preparing balanced meals.